Across hundreds of office reports we've run, the same three weaknesses appear in roughly 90% of brokerages: missing or thin structured data, inconsistent agent bios (different names, titles, or markets across platforms), and weak review presence on the office and agent level. Each is fixable office-wide with a defined playbook. Tackling all three usually moves the office score by 15–25 points in a quarter, which is enough to change how AI talks about the brand in consumer answers.
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