AI engines read review text. When clients describe you as 'patient with first-time buyers,' 'aggressive negotiator,' or 'the luxury expert in North Scottsdale,' those phrases become the language AI uses to describe you in answers. Volume matters — roughly 30+ reviews is where themes get statistically stable — but consistency matters more. Mixed themes across reviews dilute your specialty signal. The leverage move is to actively prompt happy clients to mention the niche you want to own, so the language AI surfaces aligns with the buyers you actually want.
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