Each major platform AI engines crawl acts as an independent citation source. Missing one — no Google Business profile, no LinkedIn, no Zillow page, no brokerage bio — can cost 15+ points because that's a whole source set the engine can't pull from. Worse, gaps create attribution risk: if the platforms that do mention you disagree on facts, AI defaults to caution and won't cite any of them. The fastest path to a score lift after a scan is usually closing the missing-platform gaps the report identifies, in priority order.
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