Entity identity is the foundation every other signal rests on. If an AI engine can't confidently tell you apart from another real estate agent with the same name, it won't risk citing you — and all the reviews, content, and credentials in the world won't override that ambiguity. The fix is mechanical: make sure the same full name, city, brokerage, role, and headshot appear together on every profile that represents you. That four-field combination is what AI uses as a fingerprint. Most agents see a meaningful score lift in days once their entity data is consistent, because they unlock signals that were already there but couldn't be attributed.
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