AI engines don't grade you once. They re-crawl, re-rank, and re-weight your signals on rolling schedules — and trust compounds the way interest does. A new review this week, a fresh market post next week, and a corrected schema field the week after stack into a steady authority curve. Big one-time pushes spike then fade because the surrounding signals don't reinforce them. Consistent agents end up with stronger, more durable AI presence than agents who blitz once and stop. The implication is simple: schedule small weekly authority work the same way you schedule lead follow-up, and let the compounding do the heavy lifting.
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