Consumer behavior is shifting fast. A growing share of buyer and seller research begins in ChatGPT, Perplexity, and Gemini before anyone visits a real estate site. The agents who get named in those conversations enter the consumer's consideration set first — and being first usually wins the listing. AI Recommended status (70+) is the threshold where agents start showing up in those conversations by name rather than being filtered out. For competitive markets, this is becoming a hard requirement, not a nice-to-have.
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