Traditional SEO rewards keywords, backlinks, and page authority. AI engines work differently — they reason about entities, relationships, and proof. They want to know who you are (entity), what you do (role), where you do it (market), and what evidence supports that (proof). A keyword-stuffed page that ranks #1 in Google can still be invisible to ChatGPT if the entity data is fuzzy. Optimizing for AI means optimizing for clarity, structure, and verifiability — not search volume.
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