Question 1

What is AI visibility?

Accepted Answer

AI visibility is how clearly AI assistants like ChatGPT, Claude, Gemini, and Perplexity can identify, describe, and recommend a business or professional when someone asks a relevant question. It depends on how consistent, complete, and credible your information is across the sources those systems draw from.

Question 2

How is AI visibility different from SEO?

Accepted Answer

SEO focuses on ranking in search engine results pages. AI visibility focuses on whether an AI assistant can confidently identify and recommend you inside a conversational answer, which depends on entity clarity and source consistency rather than keyword ranking alone. The two overlap but are not the same discipline.

Question 3

Which AI platforms are measured?

Accepted Answer

Our methodology reviews signals relevant to major AI assistants, including ChatGPT, Claude, Gemini, and Perplexity. Coverage and available checks vary by platform and can change as providers update their systems — see our Methodology page for how we handle that variation.

Question 4

Can recommendations be guaranteed?

Accepted Answer

No. AuthoritySignal AI does not control any AI provider and cannot guarantee that a specific AI assistant will recommend you at any specific moment. We measure and help strengthen the signals that influence recommendation readiness — we do not guarantee outcomes.

Question 5

Why do results vary?

Accepted Answer

Different AI assistants use different underlying models, training data, and retrieval systems, and any individual model's response can vary from one run to the next even for the same question. Results can also vary by query phrasing, location, and over time as your signals and AI providers' systems change.

Question 6

What is included in an assessment?

Accepted Answer

An assessment includes a visibility baseline, a review of the public sources AI can find information about you on, an entity and consistency review, a gap analysis against how you're currently represented, and a prioritized set of next steps.

Question 7

How are scores calculated?

Accepted Answer

Scores are built from several signal categories — entity identity, trust signals, authority proof, local relevance, and content consistency, among others depending on the product. We don't publish the exact weighting formula, since doing so would make the score easier to game rather than genuinely strengthen the signals AI systems use. See our Methodology page for the categories we do disclose.

Question 8

Can multiple offices or locations be measured?

Accepted Answer

Yes. Brokerage, enterprise, and multi-location engagements can include office- or location-level views alongside an organization-wide summary, so leadership can see both the aggregate picture and where specific locations need attention.

Question 9

Do you implement recommendations?

Accepted Answer

We identify and prioritize what to fix and explain why it matters. Some fixes are things you or your team can implement directly; larger engagements can include more hands-on support — ask your assessment contact what's included for your specific plan.

Question 10

How is progress measured?

Accepted Answer

We re-measure the same signal categories over time so you can see whether specific gaps have closed and how your overall visibility posture is trending, rather than relying on a single point-in-time snapshot.

Question 11

How is confidential data handled?

Accepted Answer

We only use the information you provide or that is already publicly discoverable about your business to run an assessment. We do not sell your data, and internal notes or messages you send us are visible only to authorized AuthoritySignal AI team members.

Question 12

How long does an assessment take?

Accepted Answer

A free scanner result is available in minutes. A full assessment — including source review, entity analysis, and a prioritized roadmap — is scoped individually based on the size of the organization; your assessment contact will give you a specific timeline.

Question 13

What does monitoring include?

Accepted Answer

Monitoring re-checks the same signal categories on an ongoing basis so you can see how your visibility posture changes over time, rather than only having a single assessment snapshot.

Frequently Asked Questions | AuthoritySignal AI